Is your content helping you build rich lead profiles that include content consumption, buyer business challenges, and readiness?
On June 27th we introduced Creating Better Leads, the next session in our 6-part “Better” series that focuses on making you—and your content—better.
Account Executive Benjamin Pitman and Vice President of Global Demand Gen Missi Carmen gave a Sales and Marketing perspective on what makes truly great leads—and how you can use interactive content to inform better conversations.
In the live session, we discussed:
- 4 ways to generate leads with an online calculator
- 3 ways to measure content consumption & engagement for your online calculator
- 4 ideas for testing higher conversion rates on your online calculator
- 3 tips to surface prospect insights to your sales team using interactive content
Just getting started with interactive content? Catch up on our ion “Better” series, made up of 6 parts that cover:
- Part 1- March: Creating Better Awareness
- Part 2 - April: Creating Better Content
- Part 3 - May: Creating Better Engagement
- Part 4 - June: Creating Better Leads
- Part 5 - July: Creating Better Sales
- Part 6 - August: Better + Revenue = Success
Join us next month for Part 5: Creating Better Sales, and find the slides and presentation video below.