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How to Write for Interactive Content

Did you know when it comes to writing copy, interactive differs from traditional copy in several ways?

In this presentation, ion interactive’s Content Strategist, Stephanie Mansueto shares her process for creating strategic copy for an interactive experience. She guides you through how you can repurpose copy from an existing static piece and leverage it as assessment questions or minimize into teaser copy on an interactive infographic.


  • How interactive content and static content differ
  • What interactive content provides marketers
  • How to create assessment copy that users want to commit to
  • How to use interactive and static content together
  • And more!