Back to All Events

Testing Interactive Content

Deciding Why, What and How to Test to Maximize Engagement, Consumption and Conversion Performance

There’s so much to optimize in interactive content!

Improve engagement and consumption of your content with smart A/B testing.

Even the tiniest tweak can make a big impact. For example, we recently re-labeled an ‘assessment’ as a ‘report card’ and upped our clicks 6X—yep, 600%. The point is, there’s a huge array of testing and optimization opportunities within interactive content. Get your testing game dialed in.

  • Why test interactive content?
  • What can be learned and optimized?
  • How can you test ‘softer’ metrics like engagement and consumption?

Watch the webinar and learn how to test and improve performance within the brave new world of interactive content.