The way customers educate themselves on products and services has changed dramatically because of content marketing. Customers are now in the driver’s seat of self education before they engage with the sales team. During this webinar, ion interactive’s Customer of Engagement, Audrey Ross and Director of Account Development, Asa Hochhauser will share real-world examples of how ion successfully bridges the gap between marketing and sales using interactive content.
The recent CMI Report has shown us that interactive content is more than a buzzword. Businesses large and small are finding success with interactive content that engages, educates, and captures their audiences attention in a more effective way than static content ever could. In this webinar, ion's Director of Customer Engagement, Audrey Ross and Content Strategist, Stephanie Mansueto provide a reintroduction to interactive content basics.
Get their inside story of interactive content success straight from FedEx. Drew Bailey, Manager of Content Strategy & Curation at FedEx Services, and Audrey Ross, Director of Customer Engagement at ion, team up for a customer spotlight presentation. Learn how FedEx is using interactive content to increase revenue, educate their audience, and drive the successful launch of a new service offering. Get the inside story behind their approach to successfully adopting new software like the ion interactive content platform—including lessons learned and why it’s well worth the effort.
CMI Interactive Content Research Revealed! ion co-founder Anna Talerico gives an exclusive sneak peek into Content Marketing Institute’s brand new 2017 research. Get the most up-to-date and complete research available anywhere and get answers to your most pressing questions. Find out the inside backstory on enterprise interactive content from the authorities at Content Marketing Institute and ion interactive.
Motivate and accelerate lead-to-revenue velocity. Interactive content identifies and capitalizes on buyers’ points of interest to accelerate demand. ion interactive co-founder Anna Talerico takes you through ion’s real-world demand generation program that uses interactive content to motivate buyers and shorten their journey from prospect to customer.
Step-by-step mapping of the content you have today to the interactive content of tomorrow! This is the how-to webinar that every content marketer needs. Audrey Ross, ion’s Director of Customer Engagement and Stephanie Mansueto, Content Strategist from ion’s Creative Services team, present a how-to webinar that will empower you to take your content to a whole new level of engagement.
Audrey Ross shares 10 fresh, new ways to get even more value from ion in 2017! 2017 promises to be a banner year for interactive experiences. Start your year off right with the latest and greatest ways you can use the ion platform for engaging digital experiences.
Research shows a clear path to success. And, as usual, that’s the topic of our biggest webinar of the year! Listen in as ion co-founder Anna Talerico presents her 2017 Trends webinar. The future of content marketing is interactive digital experience. And in 2017, the future is now. 75% of content marketers are doing more interactive content going forward. Find out why. And find out how.
ion co-founder Anna Talerico and product specialist Jay Ojea give you answers to some of the most challenging interactive content questions. Learn the tactical ins and outs of getting an interactive content program off the ground, followed by a brief product demo of the leading interactive content marketing platform. Research and performance show that interactive content captures attention, engages, converts and profiles leads better than static content. The hurdle has always been making it happen. Watch the webinar now and learn how to interactivate your content.
Successful marketers are evolving to give buyers what they want across their journey. More static content is not the answer. Usefulness and utility separate an engaging interactive dialogue from a passive one. Watch the Deliver Engaging Content to Your Buyers webinar recording, and give buyers what they want!
Getting your fans to engage with your content is more important than ever if you want to increase your social media reach, clicks and community size. But how can you set your content apart from the other brands vying for your prospects’ attention on social media networks? For starters, you could become part of the only 25% of marketers using interactive content. ion and Sprout Social show you how to use interactive content to drive engagement and sharing.
A Look at Next-Generation Landing Pages that Convert Higher Quality Leads. Join us for a performance-focused webinar on the pages that really matter. ion co-founder and landing page pioneer, Anna Talerico will take you through today’s most innovative, next-generation landing pages. Learn how a whole new class of first impressions is capturing the attention and data of the web’s highest quality leads.
ion co-founder Anna Talerico takes you through the latest CMI research. "The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight into what consumers are trying to achieve and how you can help them. It’s the difference between watching customers as they stroll through a store and having a conversation with them." Learn why 75% of content marketers are increasing their use of interactive content this year.
Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico present together for a content packed, content marketing webinar. Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest. Get the roadmap you need to put your content marketing program on the fast track to success.
A Look at the Brands Leading the Way. ion co-founder Anna Talerico takes us for an inspiring and informative dive into engaging interactive content examples. Anna uses real-world examples from brands like Symantec, Athena Health, Dun & Bradstreet, BASF, Nielsen, Cradlepoint and more. See the modern marketing trends that are driving engagement and lead quality today.
Using Interactive Content Data as a Strategic Weapon. In this presentation, ion interactive co-founder Anna Talerico and SqueezeCMM co-founder Jen Evans explain how strategic needs assessments accounted for 63% of one of SqueezeCMM’s customer’s leads last year!
Marketers can learn from software developers to harness — rather than struggle against — the dynamics of a digital world. Scott says of Hacking Marketing, “My goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.” Join Scott Brinker as he shares insights from his new book.
What does the next wave of results-focused content marketing look like for the coming year? Anna Talerico takes a look at results-focused content marketing in 2016. This year is squarely focused on driving measurable business value from content marketing. Impact your content marketing results in 2016.
Interactive content is quickly becoming a best practice for B2B marketers. When implemented effectively, interactive content not only supercharges your lead generation and engagement strategies, but can also help to better qualify leads and construct rich lead profiles. Uberflip’s Hana Abaza and ion interactive co-founder Anna Talerico guide you through an intense hour exploring the strategies and tactics used by leading next-generation content marketers.
Repurposing a tired, old, PDF white paper into an engaging interactive eBook can deliver measurable results like engagement, lead generation, qualification and profiling. In our first “Repurposing for Results” webinar, Anna Talerico and Jay Ojea give you the rundown on transforming tired old PDF white papers into results-focused interactive eBooks.
Learn to generate, qualify and deeply profile more leads. ion co-founder Anna Talerico provides an informative hour of results-focused content marketing best practices. Get the next generation of strategies and tactics used by leading brands.
Demystify lead quality with metrics that actual illuminate the buyer’s journey. Check out this product demo to see our newest game-changing feature. With Sell-Side, you can share meaningful lead insights to your sales team like actual content consumption & engagement.
Sales has access to a wealth of marketing data on their prospects—emails clicked, pages viewed, white papers downloaded. But what about more meaningful insights into solutions configured, budgets calculated, self-assessments completed, even actual content consumption & engagement? Check out this new webinar where two of our own quota-busting sales people take you through a personal view of how they use data and insights to create an accelerated sales cycle and a positive buyer experience.
Scott Brinker, president, CTO and co-founder of ion interactive gives insight from recent research on Digital Body Language, sharing his perspective and research results on the problems and pathways to better sharing and utilizing this valuable data. Joining Scott for this session is Jerry Rackley, Demand Metric's chief analyst and research report author.
Join us for an introduction to interactive content marketing using the ion platform. Learn how we can bring agility, interactivity and results to your content marketing.
We’re excited to bring you the inside story of a fantastic piece of interactive content marketing. UBM’s Geek’s Guide to London recently brought London Technology Week to life online. Check out the first in our series of ‘marketing innovators’ webinars and learn the firsthand strategy and process from UBM’s Luke Bilton, Director, Digital & Content, ion's Director of Customer Success Audrey Ross and ion’s Director of Creative Services Stephanie Tunis.
Quick Starts empower our customers to rapidly produce engaging, interactive content. Think of them as ion ideas and best practices ready for your content and customization. And with your creativity, one Quick Start can give rise to many different innovative interactive experiences. This webinar shows how much more there is to Quick Starts than meets the eye.
There’s so much to optimize in interactive content! Improve engagement and consumption of your content with smart A/B testing. Even the tiniest tweak can make a big impact. For example, we recently re-labeled an ‘assessment’ as a ‘report card’ and upped our clicks 6X—yep, 600%. The point is, there’s a huge array of testing and optimization opportunities within interactive content. Get your testing game dialed in.
ion co-founder Justin Talerico takes you for a sneak peek demo of ion interactive’s Sell-Side Timeline. This new product capability surfaces the digital dialogue from interactive content — prices calculated, configurations saved, solutions built, self-assessments taken — to the sales team in a powerful visual view. Unlike the digital body language you have today — clicks, downloads and pages viewed — Sell-Side empowers sales with meaningful, relationship builders.
Michael Brenner and Anna Talerico come together for a power hour of content marketing knowhow. It’s not enough to have a content marketing program. Brands can be useful and valued based on what content they choose to produce and how they choose to engage with people. Relationships are won and lost with those very choices.
Get your playbook together for improving engagement and conversion. ion co-founder Anna Talerico pulls it all together for you — and by the end of the hour, you’ll have a playbook for bringing interactive content to market. You’ll know why, when, what and how to deliver useful, measurable and meaningful content to prospects and customers.