It’s 2017. Are you following the same content marketing best practices you rolled out in 2013?
I’d be willing to guess you aren’t. I know I’m not. As content marketing has grown up, marketing tech has improved and customers expect better, more personalized content. As a result, marketing best practices (and the prevailing wisdom about which content strategies really work) have zoomed forward.
Justin Talerico is leading the way. He has been pushing the boundaries of traditional marketing best practices for 25 years. These days his company, ion interactive, is forging a new path for interactive content, with a push away from one-off PDF projects and toward more customer-focused, agile, trackable content.