2016 was one of the biggest years for content marketing to date. This year, content budgets expanded: 28 percent of marketing spend went toward content marketing at the beginning of the year with that number expected to rise to 59 percent by 2017. And as content spend increases, many businesses are beginning to realize that interactive content is the best way to get a bang for their marketing buck. Let’s take a look back over some of 2016’s biggest interactive content news.
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