Content Marketing Institute and ion interactive Release Definitive Interactive Content Research Study

For the second consecutive year, ion interactive, the leading interactive content platform provider, released new research from Content Marketing Institute (CMI) on the growth and effectiveness of interactive content marketing. The study, titled The Symphony of Connected Interactive Content Marketing was authored by CMI Chief Strategy Advisor, Robert Rose, and is based on independent primary research of content marketers randomly selected from a list of more than 20,000.

Justin Talerico, ion interactive’s CEO, said, “We’re thrilled to see once again the research data reflect the momentum we see in the market. The transition from boring, dumb content to engaging, smart content is rolling and gaining steam.”

Continue reading the press release here and the blog post about the report here.