Interactive content leads the way to help marketers deliver useful marketing that people actually want.
Boca Raton, FL — May 3, 2016: EContent named ion interactive as a Trendsetting Product of 2016. EContent strives to help marketers and brands recognize key trends and products to stay modern and competitive. This year, EContent put interactive content at the top of the trends list with marketers seeking increased engagement and improved results using interactive content experiences.
“The number of tools available to those of us working in the digital content space is growing by leaps and bounds. I should know—my inbox is filled with new product announcements every morning,” said Theresa Cramer, EContent Editor. “The job of the 2016 Trendsetting Products List is to let our readers know which of those products are at the leading edge of the industry and can truly help them do their jobs better. Congratulations to the products that made the 2016 list—and thanks for helping improve the digital content ecosystem!”
Recognition by EContent reinforces what modern marketers at global brands and agencies including Anthem, Dell, DHL, Dun & Bradstreet, eHealth, Fiserv, General Mills, HP, Infusionsoft, Iron Mountain, Kabam, NetApp, Nielsen, Paychex, Polycom, Salesforce, Symantec and UBM already know—interactive content differentiates and produces marketing results.
According to Demand Metric independent research, interactive content is 94% more effective at generating marketing conversions; 33% more effective at educating buyers; 60% more effective at differentiating from competitors; and 120% more effective at being shared socially.
“We’re honored that EContent chose ion interactive from the 4,000+ marketing technologies competing for marketers' hearts, minds and budgets,” said Justin Talerico, ion interactive’s co-founder and CEO. “The recognition that interactive content is rapidly raising the bar on what marketing is expected to be is huge for every person who is constantly bombarded with useless puffery. Usefulness delivers value and sets brands far apart from their competition.”
As interactive content moves to center stage, ion interactive is excited to be leading the way on EContent’s list of trendsetters.
About ion interactive: ion interactive empowers modern marketers to produce engaging, interactive content marketing that generates higher quality leads. ion provides an agile technology platform and optional services programs. ion’s platform launches, customizes and tests all types of state-of-the-art interactive content marketing experiences without development resources. ion’s interactive infographics, ebooks, assessments, quizzes, lookbooks, interactive white papers, calculators, wizards and configurators deliver competitive differentiation, conversion performance and lead quality for in-house and agency teams.