Designed to reach a specific set of potential prospects within a target company, Account-Based Marketing is the new ‘it’ trend and quickly on the rise. Anna Talerico discusses the strategies why content marketing is critical for ABM and a few strategies to keep you moving toward ABM success. Here are some of the highlights:
1. Personalize for the organization.
2. Use account-specific subdomains.
3. Create a content-rich microsite.
4. Send a web-based presentation.
5. Arm your sales team with helpful tools.
6. Give your account prospects useful experiences.
Read the full article here.