Interactive content is here and it’s WOW! But what is it? And why is it worth doing?
Everyone is doing content marketing. Few are doing it measurably. Even fewer are doing it differently. Most content marketing looks and smells like most other content marketing.
The situation for content marketing in 2015
There are scores of white papers to read, webinars to watch, blog posts to scan — and they all pretty much look and feel the same. Of course the irony is that we’re talking about content MARKETING, and marketing is the last place you want to be undifferentiated or irrelevant.