Scott started by discussing what interactive content is, and how we think about it. Interactive content includes quizzes, assessments, and other ways of re-imagining content. When most of us think of quizzes, we think of Buzzfeed, which is not real journalism, right? In fact, as Scott showed, even trusted news sources like the New York times use quizzes – just in different ways than Buzzfeed.
Why is interactive content so successful? Scott explained the process of learning isn’t done passively (which most of us know), and a big part of content marketing is educating buyers, which makes interactive content very useful and very effective.
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