In my role as CEO and CMO of a fast-growing SaaS company, I have the unique perspective of both a marketer and CEO. Sales and marketing alignment isn’t even a question. It’s a way of life. Our own software platform enables rapid deployment, testing, and measurement of interactive content — quizzes, assessments, calculators, configurators, interactive infographics, lookbooks, interactive white papers, etc. Using our platform, our marketing engages in an enlightening dialogue with prospects — a dialogue that must be contextually and succinctly communicated to our sales team.
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