The conference included six live scheduled chat sessions on topics such as content marketing and customer experience, influencer marketing, interactive content, and marketing automation
Here are the highlights from a few of these sessions.
Scott Brinker, co-founder and CTO, ion interactive
"Good interactive content — through the eyes of the participant — either (a) actually helps them learn something, such as an assessment tool might, in a way that's better than just passively reading about it, or (b) provides something genuinely entertaining (like a fun little game).”
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