Demystifying Marketing Tech

Embracing and adopting new technology was a presiding theme at this year's Marketing&Tech Innovation Summit. However, it seems that as marketers' technological options grow, their practical choices shrink. This was one of the key takeaways from a panel at the event, which featured Scott Brinker, cofounder and CTO at ION Interactive; Bhavesh Vaghela, CMO at Response Tap; David Hahn, SVP of product management at Integral Ad Science; and Sharam Fouladgar-Mercer, CEO at AirPR as the moderator.

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