In the space of one year, the number of marketing technology companies has nearly doubled, rising to nearly 2,000 in 2015. Each year, I chart the number of martech companies to produce my annual Marketing Technology Landscape. In 2014, it already included an astonishing 947 companies.
This year, it has grown to 1,876 in categories ranging from native advertising to SEO to analytics and more. If you want to view the landscape in its expansive glory, see our companion story: Infographic: The 2015 Marketing Technology Landscape. There, you’ll be able to view the landscape in a variety of sizes, as well as download a PDF version. In this article, I’ll focus on the changes that have happened from last year to this.
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