Interactive content does come with limitations and considerations. For one, the novelty effect – interactive content is fresh now, but so were infographics in 2010, and so were blogs in the early 2000s. Soon, a lot of marketers will be using interactive content, and only the highest quality examples will stand out.
But going forward, content marketing will be less about words and images, and more about the holistic experiences that you create for the consumer of your content. As interactive content becomes more commonplace, consumers will come to expect active, powerful experiences of your brand.
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