Don't Be a Content Marketing Noob

When it comes to finding the right content, it's on like Donkey Kong.

Marketers are always trying to up their game, and leveraging the right content can help them advance to the next level. According to the Demand Metric “Content and the Buyer Journey's Benchmark Study,” sponsored by ion interactive, 44% of employees surveyed, most of whom are marketers, say that buyers convert very or moderately well because of content.

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