Segmentation is About to Get Interesting

The theme seems to be decentralization, said Scott Brinker, co-founder and CTO of ion interactive and creator of the blog Chief Marketing Technologist. The largest players are opening up their services as platforms for independent developers to plug into and build native services (think Apple’s App Store for enterprise software). The emerging ecosystem lets you not just create campaigns or track activity, but design and track the buyer's journey at every step with creative combinations of apps.

For the full article, click here.