Interactive Content: The Successor of the Landing Page

I’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the concepts behind them.

To me, they are the interactive successor of the landing page — the next generation of lightweight web experiences for marketing campaigns.

This month, I’d like to share some independent evidence about how well interactive content performs in that role.

For the full article, click here!