ion interactive co-founder and CTO, Scott Brinker, is bullish on mobile and web apps—so much so that he bet his entire company on it. Just make sure you focus on something that your audience actually needs. As Brinker wrote in a blog post:
“Marketing apps can be things like wizards, configurators, calculators, assessment tools, contests, interactive white papers, games, quizzes, surveys, guided tours, portals, social hubs, diagnostics, workbooks, galleries, utilities, sweepstakes, learning exercises — any kind of digital experience that actively engages prospects in a helpful or entertaining way.”
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