That’s why I decided to put together this list of blogs/publications which are great resources for what’s coming next in online marketing. Beyond the classic advertising and marketing publications, like Ad Age, Adweek and MediaPost, these resources (un)cover new technology-based marketing solutions:
Chief Marketing Technologist Blog – Scott Brinker, Co-founder & CTO at marketing platform ion interactive, inc., started his Chief Marketing Technologist blog in 2008 with this core premise: Marketing has become a technology-powered discipline, and therefore marketing organizations must infuse technical capabilities into their DNA. Scott provides in-depth analysis and interviews with marketing technology opinion leaders, and just published an interesting new e-book: A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline.
Read the full article here.