The 4 waves of content marketing

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In the beginning, there was the word.

Literally, just text on a web page.

Today, however, content marketing is evolving into something not unlike freemium games, at least according to Scott Brinker.

Brinker is the éminence grise behind, the popular marketing-technology blog. He’s the apparently extremely patient and dedicated person who assembled a massive list of 947 companies in 43 categories within “martec,” and he’s also the chief technical officer of Ion Interactive, which has recently bet its future on marketing apps.

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