Digital Marketing In The Era Of The Empowered Consumer

Even though Brinker's passion is marketing tools he says at the end of the day they are but a means to an end. The real focus is how marketing is changing to deliver a better customer experience with digital technologies, which comes down to the people and process. According to Brinker, "You can have a mediocre set of technologies but if you have really good people and a really good process you can get tremendous results."

In this blog post from The Huffington Post, Brinker gives great advice to CMOs for using digital marketing to deliver an exceptional customer experience in this era of the empowered consumer, one touch point at a time.

5 Ways to Grow Marketing in the Era of the Empowered Consumer