In the spirit of Valentine’s Day, we have fourteen content marketers that we are just swooning over in 2017. As some of the top influencers in our industry, we decided to round up our favorites and some of their most notable quotes about the content marketing world. However, it’s up to you to complete their quotes with the correct choice of words.
2016 was one of the biggest years for content marketing to date. This year, content budgets expanded: 28 percent of marketing spend went toward content marketing at the beginning of the year with that number expected to rise to 59 percent by 2017. And as content spend increases, many businesses are beginning to realize that interactive content is the best way to get a bang for their marketing buck. Let’s take a look back over some of 2016’s biggest interactive content news.
ion interactive customer Fedex needed help updating their Small Business Center with modern tools to help their audience. They enlisted the help of ion interactive and interactive content for amazing success. Read the case study to find out they had such great success.
Thanksgiving is right around the corner and along with turkey, mashed potatoes, and cranberries. You’ll probably be eating a lot of pie! To help whet your appetite and share a few fun stats, we created the Guess Which Pie quiz.
ion interactive launches an assessment that walks users through a simple series of questions — potential value across function, engagement, viral, conversion, traffic, and “shelf life”. Based on these responses the tool gives a straight up answer — answering if it going to be worth creating the interactive content experience, with specific recommendations based on each answer given.
Companies have bought into content marketing, but there’s still a learning curve to conquer – not to mention the danger of a tired content routine. Using fresh data from The Content Marketing Institute’s 2017 report, Barb Mosher Zinck offers new options for breaking out of the content doldrums.