ScribbleLive acquires ion interactive


Toronto, ON – September 21, 2017: ScribbleLive, the leading content experience platform, announced today that it has acquired interactive content platform provider, ion interactive. With this acquisition, ScribbleLive further strengthens its ability to help companies manage the full lifecycle of their content by bringing new interactive capabilities to its platform.

ion interactive is an enterprise SaaS platform that empowers modern marketers to produce data-driven interactive content at scale and without code. As part of ScribbleLive’s content experience platform, ion interactive gives marketers and content-focused teams new capabilities and opportunities to manage interactive experiences. In particular, ScribbleLive’s content creation capabilities – with it’s Visually network of 1,500+ creative professionals – will help customers supercharge their interactive content, across a wide range of formats and experiences.

“Buyers actually need to interact with a brand about 10 to 15 times before they buy a product,” said Vince Mifsud, CEO of ScribbleLive. “At ScribbleLive, we want to help content-focused teams move beyond developing one-off experiences, and consider their interactive brand as an opportunity to quickly drive relevant experiences and revenue. Every buyer touchpoint is an opportunity for insight and understanding.”

This is ScribbleLive’s largest acquisition to-date, adding over 50 ion interactive employees and 250+ enterprise customers – including major brands like Salesforce, Starbucks, Deloitte and M&T Bank, further strengthening its focus across software, education, finance and healthcare verticals. ion interactive also has developed strong relationships with many industry leading agencies, making the company a powerful addition to ScribbleLive’s partner network.

“At ScribbleLive, we are helping businesses make content their competitive advantage. Adding ion interactive’s deep expertise and innovative technology is an exciting opportunity to help our customers create truly relevant and effective content,” added Mifsud. “We welcome the fantastic ion teams in Boca Raton, FL and Boston to the ScribbleLive family and look forward to working together.”

To learn more about ScribbleLive and its offerings, please visit

About ScribbleLive
ScribbleLive is the world’s leading content experience platform. ScribbleLive help brands, sports and media organizations manage the full lifecycle of their content. With ScribbleLive, you can ideate, plan, create, distribute and measure your content for any stage of the buyer’s journey. ScribbleLive can help make content your competitive advantage and is trusted by over 1,200 customers including Oracle, Red Bull, the NBA and Microsoft.

ion interactive sponsors and attends Content Marketing World 2017

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We hope you had a chance to stop by our booth and say hello to our team while they we were in Cleveland, Ohio. We sent eight of our brightest team members on site from several teams, premiered a brand spankin' new booth.

Check out the team who went here!

Act-On Marketing Automation Joins ion interactive's growing list of integrations


Act-On's powerful B2B Marketing Automation can predict and deliver the best message, at the perfect time, through the ideal channel with machine learning. ion interactive has added Act-On to their list of integrations, making it easy for marketers to capture insights into user actions within the ion platform and house that data within the Act-On Platform. 

To learn more about Act-On and how it works with ion, visit their site




ion interactive sponsors MarTech San Francisco and is listed in five customer stackies


ion interactive recently joined over 2,500 marketing and IT managers and executives in San Francisco to talk marketing technology at the MarTech Conference. And obviously, we couldn’t miss it since ion’s CTO, Scott Brinker, is Mr. @chiefmartec himself, which explains part of the reason why there’s such a passion behind ion to transform content marketing with the use of technology.

In addition to attending and sponsoring, we were proud to see that five submissions to the Stackie's included ion interactive as a must have tool. 

Read all about it here.

ion co-founder Justin Talerico interviewed for Marketing Masters series

It’s 2017. Are you following the same content marketing best practices you rolled out in 2013?

I’d be willing to guess you aren’t. I know I’m not. As content marketing has grown up, marketing tech has improved and customers expect better, more personalized content. As a result, marketing best practices (and the prevailing wisdom about which content strategies really work) have zoomed forward.

Justin Talerico is leading the way. He has been pushing the boundaries of traditional marketing best practices for 25 years. These days his company, ion interactive, is forging a new path for interactive content, with a push away from one-off PDF projects and toward more customer-focused, agile, trackable content.

Continue Reading on RepCapital

Content Marketing Institute and ion interactive Release Definitive Interactive Content Research Study

For the second consecutive year, ion interactive, the leading interactive content platform provider, released new research from Content Marketing Institute (CMI) on the growth and effectiveness of interactive content marketing. The study, titled The Symphony of Connected Interactive Content Marketing was authored by CMI Chief Strategy Advisor, Robert Rose, and is based on independent primary research of content marketers randomly selected from a list of more than 20,000.

Justin Talerico, ion interactive’s CEO, said, “We’re thrilled to see once again the research data reflect the momentum we see in the market. The transition from boring, dumb content to engaging, smart content is rolling and gaining steam.”

Continue reading the press release here and the blog post about the report here.

ion Sponsors and Exhibits at ContentTECH - VIRTUAL EVENT


Hopefully, you got to attend ContentTECH—the virtual conference dedicated to content marketing technology. 

ion interactive co-founder, Anna Talerico presented Interactive Content for Demand Generation (see presentation deck here), highlighting the top trends and tips to help you innovate, engage and increase demand using interactive content. And, if we missed you at our virtual booth, those useful interactive content resources are also available here

ion interactive Makes Room for Continued Content Marketing SaaS Platform Revenue Growth by Moving into New Offices in Florida and Massachusetts

ion interactive, the leading enterprise SaaS platform for interactive content marketing, positioned itself for continued growth with moves into new offices in both Florida and Massachusetts. ion’s headquarters moved from its downtown location to Boca Raton, Florida’s park of commerce tech corridor. ion’s Massachusetts office also relocated within Cambridge.

Read the official press release here and the blog from ion co-founder, Justin Talerico here

2016: A Year in Interactive Content

2016 was one of the biggest years for content marketing to date. This year, content budgets expanded: 28 percent of marketing spend went toward content marketing at the beginning of the year with that number expected to rise to 59 percent by 2017. And as content spend increases, many businesses are beginning to realize that interactive content is the best way to get a bang for their marketing buck. Let’s take a look back over some of 2016’s biggest interactive content news.

ASSESSMENT - The potential value of interactive content

ion interactive launches an assessment that walks users through a simple series of questions — potential value across function, engagement, viral, conversion, traffic, and “shelf life”. Based on these responses the tool gives a straight up answer — answering if it going to be worth creating the interactive content experience, with specific recommendations based on each answer given.