We didn’t just want to share a PDF that people could download (and hopefully read) after providing their contact information. We wanted to scale the content into something that would engage a broader audience.
B2Community examines the effectiveness of interactive content for brands large and small.
Whether you are a new content marketer just getting into interactive content or a seasoned pro, there is an interactive content marketing tool that will work for you.
In this research, 53% of the survey respondents said their organization uses some interactive content in its marketing efforts.
Interactive content is tailor-made for engagement. In fact, a working definition of interactive content could be “content that changes based on how you engage with it.” But interactive content is also just simply… clickable.
Insight gained from buyer engagement with interactive content is not only beneficial to the content team, but also to a variety of other departments within a B2B organization.
Jodi Harris of The Content Marketing Institute sees the future with interactive content and using its features to engage and qualify your audience.
For the Aberdeen Essentials article, “What Does a CEO Look for in a CMO?”, Justin Talerico discusses his choice to play the role of CEO and CMO at ion interactive.
This year, EContent put interactive content at the top of the trends list with marketers seeking increased engagement and improved results using interactive content experiences.
The blog post published by Marketo shares Katherine’s tricks of the trade for creating engaging interactive content.
The sea of content can be overwhelming for content marketers, and repurposing your content could be your life saver.
Designed to reach a specific set of potential prospects within a target company, Account-Based Marketing is the new ‘it’ trend and quickly on the rise.
Anna Talerico, ion’s co-founder, understands the stress and shares 4 ways to beat out the competition.
5 content strategies that live off the beaten path to make the most of your content while delivering your message effectively.
Happy New Year! It’s the start of 2016 and it’s even more important for you to start off on the right foot.
To increase conversions and drop your bounce rate, we really have to start thinking out of the box. Anna Talerico helps marketers solves these problems with a totally unexpected practice.
Content engagement is on the decline and brands are struggling to stand out from the crowd. Interactive content could be our answer!
ion interactive is an interactive content marketing platform that positions digital marketers to generate more leads, improve lead quality and build prospect profiles.