New Capability Empowers Non-Technical People with the Easiest, Fastest Way to Get Results with Interactive Content
BOCA RATON, FL — June 13, 2016 — ion interactive, the leading provider of interactive content solutions, announced and shipped all new Easy Quick Starts enabling modern marketers to create and launch interactive quizzes, assessments, product tours, white papers, infographics and ebooks within an hour. Easy Quick Starts are part of ion’s interactive content platform and can be utilized without training, designers or developers — removing the dependencies and complexities that consume time and budget in traditional development.
ion customer David Rewalt, Director of Marketing at Militello Capital, said, “The Easy Quick Starts provide a big competitive edge. Finally, interactive experiences can be built and deployed on pace with the high-speed demands of content marketing.”
“We charged our team to pre-fabricate engaging interactive experiences that anyone — without any prior experience — could make their own and launch within an hour. It was a tall order, but Easy Quick Starts deliver. In most cases, it’s more like the time it takes to get a pizza delivered,” said Justin Talerico, ion’s CEO and co-founder.
Easy Quick Starts address needs identified in this month’s Content Marketing Institute research. The study shows that interactive content works by grabbing attention, enhancing message retention and resulting in repeat visitors. In fact, two-thirds of surveyed respondents report increased engagement and 75% plan to increase their use of interactive content in 2016. But, 52% also said they need tools to simplify the process and 55% said they lack the staff or bandwidth to make it happen. ion interactive developed Easy Quick Starts to put the effectiveness of interactive content into the hands of every online marketer.
Rewalt went on to say, “With the Easy Quick Starts, I was able to publish a great looking quiz in less than an hour from start to finish – This is a huge time saver!”
Easy Quick Starts join over 85 other ion pre-fab Quick Starts as fast starting points for creating modern experiences without development. The complete ion Quick Start library appeals to novice and expert users alike with skill level and time commitments ranging from Easy to Advanced.
Every Quick Start can be launched without development resources or code — with even the most sophisticated Advanced examples requiring hours or days rather than the traditional weeks or months. New Quick Starts are added to the ion platform weekly, making them strong competitive differentiators for brands seeking innovation.
Talerico added, “To us, the key to creating a better web — where marketing is loved rather than loathed — lies in empowering more and more people to create engaging interactive content. We know we’ve taken a huge step in that direction with Easy Quick Starts. We’re excited to see how our customers use them to get results. It shouldn’t take long.”
ABOUT ION INTERACTIVE
ion interactive empowers modern marketers to produce engaging, interactive content marketing that generates higher quality leads. ion provides an agile technology platform and optional services programs to hundreds of leading brands and agencies like Anthem, Dell, DHL Express, Dun & Bradstreet, HP, Iron Mountain, Militello Capital, Nielsen, Polycom, Salesforce, Symantec and UBM. ion’s platform launches, customizes and tests all types of state-of-the-art interactive content marketing experiences without development resources. ion’s interactive infographics, ebooks, assessments, quizzes, lookbooks, interactive white papers, calculators, wizards and configurators deliver competitive differentiation, conversion performance and lead quality for in-house and agency teams.