ion interactive helps marketers target, segment and qualify leads through integration to Oracle Marketing Cloud
BOCA RATON, FL — March 7, 2016 — ion interactive today announced its interactive content marketing platform’s availability on the Oracle Marketing AppCloud. This latest version of ion’s SaaS platform helps marketers use the interactive dialogue to qualify leads and personalize their journey with Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
ion’s interactive content marketing platform engages buyers in a digital dialogue, revealing valuable lead characteristics. ion bi-directionally exchanges this rich data with Oracle Marketing Cloud, enabling Oracle Marketing Cloud customers to accelerate lead-to-revenue velocity. The digital dialogue reveals a buyer’s needs and impediments, enhancing a marketer’s ability to rapidly and accurately target, segment and qualify. And, with ion interactive’s Sell-Side capability, the sales team gains complete and instant visibility into this revealing buyer’s journey.
“ion is thrilled to participate in an online community as vibrant and modern as Oracle Marketing Cloud. Our shared customers now have the ability leverage data from the interactive buyer’s journey across their Oracle Marketing Cloud ecosystem. It truly is a match made in heaven.” said Justin Talerico, ion interactive’s CEO.
Oracle Marketing Cloud customers can visit ion interactive in the Oracle Cloud Marketplace to install the application and begin implementing ion in Oracle Marketing Cloud.
About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.
About ion interactive
ion interactive empowers modern marketers to rapidly produce engaging, interactive content that stands out while generating more leads, of higher quality and richer prospect profiles.
Produce stunning content marketing experiences across your social marketing, email marketing and advertising campaigns using our scalable, agile interactive content platform. Powerfully creative, gorgeous and highly interactive experiences can be produced, tested and measured without development. ion’s assessments, quizzes, lookbooks, ebooks, interactive white papers, calculators and more are used to differentiate brands, increase engagement, boost revenue, improve conversions and enable sales.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more, visit http://www.oracle.com/partners.
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