GetApp’s content marketing rankings put the heavyweights at the top of the list.
BOCA RATON, FL — January 28, 2016 — ion interactive, the leader in interactive content marketing solutions, moved up three spots to fifth in GetApp’s Q1 2016 Top 25 ranking of content marketing apps. “ion is honored that so many of our customers have contributed to our four-and-a-half star rating in GetApp. Their passionate support helped our GetRank move up again this quarter.” said Justin Talerico, ion interactive’s CEO.
Gartner’s cloud-based business apps marketplace GetApp has released its updated Q1 2016 rankings of the top 25 content marketing solutions. GetRank helps businesses assess cloud-based marketing software. The ranking is based on five unique data points including user reviews, integrations, mobile app availability, media presence and security. Each of the five data points is scored out of 20 for a total possible score out of 100.
User-generated reviews and integrations are calculated using data listed on GetApp, while security scores come from vendor responses to a security survey based on the Cloud Security Alliance SelfAssessment Form. Mobile platform data is captured from Google Play and the Apple App Store, while media scores are calculated using the number of Facebook followers and Twitter fans a vendor has.
“Social media presence is an especially important metric for marketing applications, many of which specialize in this area or integrate their products with these platforms. It’s no surprise that the leaders in marketing all scored highly for social media, reflecting strongly on their familiarity with a key feature of their platform” says Suzie Blaszkiewicz, researcher and project manager for GetRank.
Click through to see the entire Q1 2016 GetRank of the top 25 content marketing solutions, as well as GetApp’s 2016 report on Marketing in the Cloud, with industry analysis and expert contributions on trends in the industry.
GetApp, a Gartner company, is the leading premium business app discovery platform on the web. Headquartered in Barcelona (Spain), GetApp serves as a platform for user-generated and editorial reviews of software and apps for businesses.
About ion interactive
ion interactive empowers modern marketers to rapidly produce engaging, interactive content that stands out while generating more leads, of higher quality and richer prospect profiles.
Produce stunning content marketing experiences across your social marketing, email marketing and advertising campaigns using our scalable, agile interactive content platform. Powerfully creative, gorgeous and highly interactive experiences can be produced, tested and measured without development. ion’s assessments, quizzes, lookbooks, ebooks, interactive white papers, calculators and more are used to differentiate brands, increase engagement, boost revenue, improve conversions and enable sales.