Company also recognized in second Gartner report in same month
Boca Raton, Fla. – May 21, 2015 — ion interactive, the interactive content software company, was named a “Cool Vendor” in Gartner’s 2015 Cool Vendors in Content Marketing report. This honor comes on the heels of ion’s inclusion in another piece from Gartner in the same month titled, “Content Marketing Comes of Age," published March 12, 2015.
We feel ion’s presence in both of these reports comes at a time when a new age of content marketing is gaining massive traction and being rapidly adopted across industry lines. Companies of all sizes are enlisting interactive content to help engage audiences, strengthen sales and marketing alignment, and maintain a strong brand presence.
As content marketing evolves with changing market needs, marketers are also faced with demands to produce differentiated higher performing content. One of the key findings according to Gartner is that, “Digital marketers want to create smart, interactive content without relying on software developers. ion interactive gives marketers and their creative teams the tools to make this happen.” Gartner, Inc., Cool Vendors in Content Marketing, 2015, Jake Sorofman, Kirsten Newbold-Knipp, March 19, 2015.
In “Content Marketing Comes of Age,” also authored by Sorofman and Newbold-Knipp, there is an entire section dedicated to the impact of interactive content. The two analysts provide real examples of companies using interactive content. Gartner, Inc., Content Marketing Comes of Age, 2015. Kristen Newbold-Knipp, March 12, 2015.
“We feel our inclusion in two Gartner reports in a month’s span is humbling and exciting because it speaks to marketers’ needs and the rapid adoption of using interactive content to impact digital marketing performance,” said Justin Talerico, ion’s co-founder and CEO. “We talk about interactive content and its power everyday, but to hear analysts we respect and admire talk about it and include us in those conversations is what it’s all about for us.”
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About ion interactive
ion interactive empowers modern marketers to rapidly produce engaging, interactive content that stands out while generating more leads, of higher quality and richer prospect profiles.
Produce stunning content marketing experiences across your social marketing, email marketing and advertising campaigns using our scalable, agile interactive content platform. Powerfully creative, gorgeous and highly interactive experiences can be produced, tested and measured without development. ion’s assessments, quizzes, lookbooks, ebooks, interactive white papers, calculators and more are used to differentiate brands, increase engagement, boost revenue, improve conversions and enable sales.