Regional events address content engagement, scalability and measurement and arm attendees with actionable tactics for improvement.
Boca Raton, Fla. – September 25, 2014 – ion interactive, the leading marketing apps company, announced a seminar series with the inaugural event held today in Boston. The series is hosted by ion executives and will cover a range of topics — including content engagement, scalability, differentiation and measurement. ion will share peer data, best practices, and processes for interactive content strategies.
The half-day seminar will provide attendees with:
Tactics to transform static content into highly engaging, measurable digital experiences that drive leads & revenue
How to cut through content marketing clutter to achieve competitive differentiation
New content marketing research and benchmarks
“Today’s marketers are facing increased pressures around content performance, scalability and measurement,” said Justin Talerico, ion interactive’s CEO. “This roadshow was inspired by a shared challenge amongst digital marketers — how to turn mountains of undifferentiated content into measurable revenue generation. Research and results show how well it can work. We take them through all of that.”
Each event will include breakfast, sessions and breakout roundtables facilitated by ion executives. The event line up starts in Boston today at The Marriott Copley Place, with a West Coast leg planned for November 4-5 in San Jose and San Francisco, respectively.
For information on dates, venues and additional cities, check our event calendar.