ion interactive part of Gartner Hype Cycle for Digital Marketing

ion interactive identified as sample vendor for commerce experiences which was given a high benefit rating


Boca Raton, FLA – July 22, 2014 – Gartner, Inc. recently released its Hype Cycle for Digital Marketing, identifying ion interactive as a sample vendor in the Commerce Experiences section, which received a high benefit rating.

According to Gartner, Inc. and its “Hype Cycle for Digital Marketing, 2014” “Brands and marketers already have commerce experiences, but they exist as a set of disconnected websites, applications and storefronts. They should take a holistic approach to a digital commerce strategy by analyzing the customer decision journey and the various touchpoints across commerce experiences and opportunities to influence buying decisions through content, conversation, engagement and analytics. Planning and executing commerce experiences also require organizational alignment, especially between digital marketing, IT and commerce teams, to chart roles and responsibilities and to procure and share resources.”

The commerce landscape continues to undergo change because of factors such as more self-educated consumers, spikes in brand content and increasing numbers of technology vendors entering the market.  

Gartner’s Hype Cycle provides a detailed view of the market and where vendors like ion interactive fit in the big picture.  Industry research like this helps companies understand how to navigate the deluge of resources available to them and what makes the most sense for their technology ecosystems.

“Digital marketers are adopting commerce experiences at a growing rate,” notes Gartner, Inc. in “Gartner, Hype Cycle for Digital Marketing by Adam Sarner and Jake Sorofman July 2, 2014.” ion interactive has been listed as a Sample vendor in the Commerce Experience category.

This report, as well as a significant groundswell from the media and analyst community validates the importance of creating more advanced, participatory experiences for users.  Interactive content in marketing apps such as assessments, configurators, online white papers, calculators and look books is much more useful and personal, resulting in highly relevant experiences that increase brand engagement, leads and sales.  

“Engagement is not just about improving bounce rate or other traditional metrics,” said Justin Talerico, ion interactive’s CEO.  “It’s about people interacting with experiences every time they touch your brand.”

The full report is available from Gartner.


About ion interactive

ion interactive is a marketing apps platform that generates leads and revenue with engaging, highly interactive, digital marketing experiences that can be created and tested without developers. ion interactive is used to differentiate brands, increase engagement and improve conversions in content marketing, social marketing, email marketing and advertising campaigns.

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