Cambridge, MASS. — Marketwired — May 2, 2013 — Without question, brand marketers are spending significant resources on email, mobile, PPC, SEM and display advertising campaigns in an effort to get increased numbers of customers to "click through." But what happens next is what matters most and ultimately determines the success of digital campaigns.
In a series of industry appearances, ion's leadership team will make the case for more agile approaches to big testing of post-click experiences — landing pages, microsites and conversion paths — enabling brands to deliver better experiences and bigger results. Following is a schedule of where to find ion's evangelists speaking next:
May 8 @ SiriusDecisions Summit, San Diego
ion customer Iron Mountain will present a case study at 9:50 AM PT: Iron Mountain: Fueling Big Data with Big Testing
May 8-10 @ Which Test Won's The Live Event
ion's Jessica Collier will provide brand marketers with one-on-one landing experience consultations: Are Your Landing Pages R.E.A.D.Y for Conversion?
May 15 @ Interactivity Digital, Miami
ion co-founder Scott Brinker will join a session at 3:30 PM ET: Funneling Your Way to More Conversions