ion interactive’s Conversion Optimization Now Integrated with Mongoose Metrics Call Tracking for Quicker, Better Insight Into What’s Driving Conversions
Cleveland, OH March 7, 2011 — Tracking conversions from online marketing campaigns just got a whole lot simpler.
Mongoose Metrics, an enterprise-level call tracking solutions provider, today announced a partnership with ion interactive, the provider of ion's platform, a cloud-based landing page software. Customers of ion interactive's platform will now be able to integrate Mongoose Metric’s call tracking data directly into their landing pages to better track offline conversions.
By combining the features of call tracking and marketing optimization, marketers no longer have to wonder which conversions happen offline. Mongoose Metric’s call tracking data will be integrated directly into the platform’s robust reporting dashboard. Now ion users can quickly reference both online and offline conversions to make more informed campaign adjustments.
“We’re excited to have a seamless integration between ion and Mongoose Metrics for greater visibility into online marketing performance that drives business results. Now, our customers will have a single view of campaign performance—including forms completed, sales made and calls generated— to gain better insight into opportunities to optimize for results,” says Anna Talerico, executive vice president for ion interactive.
Mongoose Metrics chief executive officer, Bradley Reynolds says, “By integrating our call tracking technology with ion interactive’s platform, we’re providing another tool for businesses to better understand how their marketing spend is performing. When you know which keywords, social media efforts or landing pages produce leads, you can more effectively optimize your campaigns.”
“For marketers who obsess over how to improve ROI and optimize marketing spending, using call tracking with ion interactive’s conversion software is a no-brainer,” Reynolds adds.
Simple directions about how to add Mongoose Metrics call tracking to an ion platfrom account are provided here.
About Mongoose Metrics
Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as WebtrendsTM, Google AnalyticsTM and Omniture SiteCatalyst.TM The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit www.mongoosemetrics.com or call 1.877.784.0496. Follow us on Twitter @mongoosemetrics.
About ion interactive
Founded in 1998, ion interactive provides advanced post-click marketing software that maximizes pay-per-click search, email, social and online advertising performance. ion’s web-based platform enables marketing departments and agencies to create, test and optimize their most compelling web content. Brands such as American Greetings, DHL and General Mills, all rely on the ion platform to optimize their marketing performance. For more information about ion interactive, visit www.ioninteractive.com. To schedule an interview with Anna Talerico, co-founder and executive vice president of ion interactive, please call 1.561.922.5244. Follow us on twitter @ioninteractive.