ion interactive was recently named Best Content Marketing Tool of 2018 by TechRadar, a trusted resource among technology professionals. We are excited to be recognized by TechRadar for our interactive content platform that empowers marketers to create stunning, data-driven experiences — without developers!
ion interactive served as a sponsor of Demand Metric's 2018 research study, Content Experience Impact and the Buyer's Journey, which takes a closer look at how marketers are leveraging static and interactive content to influence customers during the buyer’s journey.
Content Marketing Institute’s Chief Strategy Advisor, Robert Rose summarizes CMI 2017 interactive content research study findings and says, “The key power of interactive content is that it provides valuable experiences where our audience wants to willingly provide us with insightful information. In exchange for entertainment, engagement, or true utility, consumers are trustingly giving over accurate data in order to receive something they perceive as valuable.” Get the full report from ion interactive.