Content Marketing Institute’s Chief Strategy Advisor, Robert Rose summarizes CMI 2017 interactive content research study findings and says, “The key power of interactive content is that it provides valuable experiences where our audience wants to willingly provide us with insightful information. In exchange for entertainment, engagement, or true utility, consumers are trustingly giving over accurate data in order to receive something they perceive as valuable.” Get the full report from ion interactive.
ion interactive, the leading enterprise content marketing SaaS platform for interactive digital experiences, is pleased to announce that both its Florida and Massachusetts offices have relocated to grow.
BOCA RATON, FL - February 13, 2017 - ion interactive, the leading enterprise SaaS platform for interactive content marketing, positioned itself for continued growth with moves into new offices in both Florida and Massachusetts. ion’s headquarters moved from its downtown location to Boca Raton, Florida’s park of commerce tech corridor. ion’s Massachusetts office also relocated within Cambridge.
With the content marketing world accelerating its adoption of interactive content experiences, ion’s enterprise SaaS platform is uniquely positioned to provide brands and agencies with the foundation they need. Recent Content Marketing Institute research shows that 75% of content marketers are increasing their use of interactive content. And, according to that same CMI study, 81% of content marketers agree that interactive content grabs attention more effectively than static content. With 79% agreeing that interactivity enhances brand retention and results in repeat visits, interactive content is proven more effective across the board.
“We are so excited to give our teams the space, resources and amenities they need to continue to innovate, market and sell our content marketing SaaS platform. Our new headquarters is over 30% larger, with bright, energetic spaces for our Sales, Marketing, Operations, Services and Customer Success teams. Our new Cambridge office gives our Engineering and Technical Services teams a spectacular view of the river. All in all, we couldn't be happier with both moves,” said Justin Talerico, ion’s CEO and co-founder.
ion believes in providing an office environment that makes its people happy. To that end, its new headquarters sports a playroom, a living room, a fully stocked café, a mother’s room, flex privacy spaces with sit/stand desks, piped in indie rock, the scent of freshly baked sugar cookies, live-streamed company dashboards and the company’s familiar foosball table. Talerico goes on to say, “We struck what we feel is a positive balance between work and play, metrics and fun, privacy and transparency, accountability and comfort. The new space is a perfect canvas for the future of content marketing.”
About ion interactive:
The ion interactive enterprise SaaS platform empowers modern marketers to produce data-driven interactive content at scale and without code. ion’s marketing technology and services deliver measurable business value for hundreds of brands and agencies. ion’s platform launches, customizes and tests all types of engaging interactive digital experiences — infographics, ebooks, assessments, quizzes, lookbooks, interactive white papers, calculators, wizards and configurators. The platform delivers competitive differentiation, conversion performance and lead quality for in-house and agency teams. ion interactive is rated 4+ stars on TrustRadius, GetApp and G2crowd by hundreds of brands and agencies including Anthem, Dell, DHL, SAS, eHealth, Fiserv, Principal, HP, Key Bank, GE, FedEx, NetApp, Nielsen, Polycom, Salesforce, Symantec and UBM.
Announcing new ion platform capabilities to create and launch interactive versions of Vimeo, Brightcove, Ooyala and HTML5 videos.