Early this December, ion was thrilled to be a virtual Keynote sponsor and exhibitor at the DMN Virtual event.
We hope you were able to join us on December 5th as we listened in to the challenges of balancing content relevancy against audience engagement all while managing and streamlining a successful assets creation process.
ion sponsored the Keynote session with Ana Yoerg, Content Marketing Director for Robbins Research International, who presented along with CMSWire's Editor-In-Chief, Kim Davis on their topic:
Transformational Content for Every Touchpoint.
Find out how they met this challenge, and how they used data fed from creativity to produce compelling experiences for their customers.
And if you didn't get a chance to stop by ion's virtual booth, here are some of the great content and interactive experience highlights:
- 50 Ways to Produce Engaging Interactive Content
- Interactive Content Case Studies
- What is Interactive Content?
- Interactive Content Marketing Assessment
About the Event
Keynote session sponsored by ion interactive
Transformational Content for Every Touchpoint
Robbins Research International, the research and marketing arm of Tony Robbins' blockbuster personal development empire, creates transformational content for a very large and diverse group of consumers. With a seven-figure email database and powerful social media presence, the Robbins team is charged with tailoring personalized content to a wide range of personas, and meeting them at every touch-point along the customer journey.
Is Content King or Tyrant?
Content is still king (or queen): So goes the mantra. But with the demand for content shooting off the charts, the cost of quality content inexorably rising, and the attention spans of over-served audiences rapidly dwindling, content must sometimes seem like an angry tyrant, devouring a marketer's time, budget, and patience.