Scott Brinker will present, "Interactive Content: Moving Marketing From Communications to Experiences" at Information Development World in San Jose, CA.
Marketing is no longer just a communications function. It’s increasingly about designing and delivering great customer experiences, starting with a prospect’s very first touchpoint. As a specific example of this, we’ll examine the growing phenomenon of interactive content — content that our audience actively participates in, not merely passively consumes. From games and quizzes to configurators and assessment tools, interactive content changes the way we engage prospects and breaks through the monotonous noise of passive white papers and webinars.
- What exactly is interactive content?
- What makes interactive content more than just a novelty?
- Interactive content as a "freemium" model for lead generation
- Interactive content as a bridge between marketing and sales
For event details, click here.