On September 16th, Scott Brinker will lead the panel, "The Rise of the Marketing Technologist."
Marketing has become a discipline very much powered by technology. As the CMO and CIO become more integrated on everything from budgets to strategy, the role of the marketing technologist has arisen, offered as the solution to bridge the gap. But finding the person who has all the necessary skills is not a simple task. So how should marketers think about their role? How should they work with the IT team to integrate strategies? And how can those without a tech background be better educated to fill the demands of the role?
For full event details, click here.