Turning Marketing Technology into a Competitive Advantage
Ann Handley has said, “Technology is only as good as the story.” In other words, all the latest and greatest marketing technology in the world is pretty much useless, unless you’re able to apply it in the service of a compelling story for prospects and customers.
That's true. But the corollary is that in a digital world, software is the conduit through which our stories are told. Marketing has become a technology-powered discipline, and it’s important that we develop our capabilities to leverage these powerful storytelling tools.
This online seminar will provide an overview of the current state of the marketing technology landscape and discuss the principles by which marketers can harness it as a competitive advantage. Almost anyone who works in marketing — even if you’re not technical — can benefit from attending, to get a better understanding of the intersection between marketing and technology.
At the end of this seminar you will be able to:
- Better leverage the marketing technology you already have.
- Develop a plan for managing the adoption of new technology.
- Keep up with new changes in marketing technology.
- Build the right kind of collaboration between marketing and IT.