According to a recent Economist research study, the top two areas where marketing executives know they need to develop their skills are marketing operations/technology and digital engagement. In a digital world, great digital customer experiences must become a core competency ' and marketing technology can be a competitive advantage. In this session we will discuss the strategic and organizational development of marketing's tech-powered capabilities, including a mix of real-world case studies and distilled frameworks that you can bring back to your office.
On April 14th at 1pm, Scott Brinker will present, "Marketing Technology as a Core Competency & Competitive Advantage"
For event details, click here.