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Scott Brinker to Present at SMX East in NYC

Scott Brinker presents The 4th Wave Of Content Marketing (#smx #13A) at noon on Tuesday 9/30.

Content may be king, but content marketing is Game of Thrones – it’s a constant struggle to stay ahead. The cacophony is a challenge not only for marketers, but also for prospects besieged with a metric ton of reports, white papers, ebooks, and buyer’s guides. Innovation to break through this noise in content marketing has come in waves: first with SEO, second with rich content, and third with personalization. In this session, marketing technology advocate Scott Brinker ( will reveal the dynamics of the emerging 4th wave of content marketing – interactive content with marketing apps – that will help you conquer the kingdom.

Moderator: Pamela Parker, Contributing Editor, Search Engine Land (@pamelaparker)


Scott Brinker, co-founder & CTO, ion interactive, inc. (@chiefmartec)

For event details, click here.