Scott Brinker presents The 4th Wave Of Content Marketing (#smx #13A) at noon on Tuesday 9/30.
Content may be king, but content marketing is Game of Thrones – it’s a constant struggle to stay ahead. The cacophony is a challenge not only for marketers, but also for prospects besieged with a metric ton of reports, white papers, ebooks, and buyer’s guides. Innovation to break through this noise in content marketing has come in waves: first with SEO, second with rich content, and third with personalization. In this session, marketing technology advocate Scott Brinker (chiefmartec.com) will reveal the dynamics of the emerging 4th wave of content marketing – interactive content with marketing apps – that will help you conquer the kingdom.
For event details, click here.