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Scott Brinker at B2B LeadsCon in New York

At this year's B2B LeadsCon in New York City, Scott Brinker will moderate a panel on August 15th at 9am titled, "New Trends in Website Optimization for Lead Generation: It’s Not Just What You Say—It’s What the Customer Experiences"

There is a not so subtle shift happening from content to experiences in top-of-funnel marketing activities. Yes, your web site still needs to be optimized across all platforms, including using responsive design when optimizing for mobile and tablet devices but there is more to it than this. Join us as we discuss “marketing apps” that engage site visitors in an interaction not just static content. We’ll share case study examples and best practices for how to provide value that fosters B2B transactions, how to communicate tangible benefits that focus on the bottom line and how to effectively gather meaningful information to identify the right purchasing contacts.

For full event details, click here.