Scott Brinker will present Agile Marketing at the Integrated Marketing Summit in Minneapolis on June 6th at 3:30pm.
Everyone's talking about how marketing needs to be more agile. But is that just a euphemism for "work faster?" It doesn't have to be. Agile marketing is actually a well-structured management methodology -- adapted from agile development practices in the software industry -- that helps marketers work in a more iterative and adaptive fashion, breaking out of traditional silos. This session will provide a whirlwind introduction to the why and how of agile marketing and give examples for how to get started.
IMS is the signature summit for marketing and advertising professionals in both B2B and B2C markets throughout the U.S. IMS provides actionable insights, expertise and cutting-edge information in a convenient, affordable one-day educational format.
For more information about the event, click here.