On Thursday, 10/23 at 9:20am, Scott Brinker will present his keynote, "Left Brain, Right Brain — People, Technology: Integrated Marketing Operations Leadership"
The explosion of technology tools for Marketing Operations sometimes dilutes the importance of people and process considerations that comprise “the golden triangle” of management success. In fact, connecting the art and science sides of Marketing can be tough, due to cultural, organizational, or know-how factors. Overcoming these challenges is essential for successful Marketing Operations. In this session, you will learn how to develop greater capabilities in technology management and the softer side of change management leadership:
- How to incorporate greater technology management capabilities in Marketing Operations
- Understand the 4 quadrants of marketing: front-office/back-office and innovation/optimization
- Balance data-driven decision making with leadership intuition
- Enable agile marketing methodologies as a new process for modern Marketing Operations
For full event details, click here.