The Best of Interactive Content Marketing 2016

It’s the last month of the year, and I’m pretty sure we’re ALL ready for 2016 to be over. But how can you prepare for next year? We’ve pulled together our top content, tools and facts from a jam-packed 2016 to give you ideas for how to kick start your 2017 interactive content marketing strategies. Let’s make 2017 a year filled with marketing that people want, use and love. Check out our Best of 2016!

 

ION’S TOP INFOGRAPHIC

Peak Experiences from CMI

Content Marketing Institute’s latest research on interactive content baked into an interactive infographic.

Get the Infographic

 

2016 QUICK FACT

DemandGen

84% of people prefer more interactive/visual content accessible on-demand. Give them what they want.

Know your Audience

 

ION’S MOST POPULAR

50 Ways to Engage

Our most popular interactive experience attracted over 10,000 users and converted at 15.92%.

Check Out 50 Ways

 

2016 BUZZ

30 NEW Examples

We love all of our customers, but there’s a special place in our heart for the ones willing to share their examples.

Customer Examples

 

ION’S HIGHEST CONVERTER

Interactive Content Marketing Toolkit

Our highest lead-gen performer (minimum of 2,000 visitors) converted at 35.67% with a variable gate.

Check Out Toolkit

 

TOP CASE STUDY

FedEx Increases Revenue 82%

It’s hard to beat FedEx’s story and performance. Revenue gains are only part of the story.

Get the Case Study

 

2016 QUICK FACT

Content Marketing Institute

81% of marketers say that interactive content is better at grabbing attention. Cut through content overload.

Find the Right Solution

 

TOP CASE STUDY

Key Equipment Finance

This magnetic success story got attention with its 36% conversion increase and 21% traffic increase.

Get the Case Study

 

MOST POPULAR TYPE

Infographics

These educational conversion masters narrowly beat assessments, calculators and eBooks in 2016 popularity.

Examples by Type

 

2016 QUICK FACT

Content Marketing Institute

53% of marketers say they’re using interactive content. And 75% say they’re using more in the future.

Get Ideas

 

POST WITH THE MOST

Pokemon Go — Content Marketing Lessons for All

This was our most trafficked and most read blog post of 2016. Find out why.

Read the Post

 

STATE OF THE UNION

Content Marketing Index

We made our index of monthly content marketing effectiveness public this year. Check it out.

Get the Index

 

2016 BUZZ

71 NEW Quick Starts

That’s 71 innovative, pre-fabricated shortcuts to interactivity making it easier to launch marketing that people use.

Quick Starts

 

LOOKING FORWARD

2017 Trends

The most anticipated of Anna Talerico’s webinars is coming January 11th. See it live. Or get the recording.

Get the Trends

 

We hope you had a wonderful 2016 and would love to see some of your interactive content "Best Of's" for this year so feel free to comment below. Can't wait to see some of the incredible interactive content experiences to come in 2017!