Let’s talk about stats baby. Let’s talk about you and me. Let’s talk about all the good things and the bad things that may be. (If you sang that in the appropriate tune while reading, give yourself some points).
No matter the situation, the person you’re talking to, the topic at hand --people want proof. Numbers, metrics, solid research. Something quantifiable on which to make decisions moving forward or to better understand the situation at hand.
Buying a car? You’re probably scouring online resources looking for safety stats, fuel efficiency numbers and the lowest price possible.
Dating online? Don’t you want to know how many times in any given week your potential suitor is booking dates based on his/her profile and what the success rate is?
Talking to analysts or press about your business? Don’t they ask for numbers - revenue, customers, growth year over year?
Everyone is essentially shouting the same thing...SHOW ME THE STATS! (insert obligatory Cuba Gooding impression here)
And we love em’ too. Especially when they relate to our industry and give us meaty stuff we can share with our audiences. So... you can imagine our delight when we got our hot little hands on Advertising Age’s B-to-B Marketing Fact Pack.
Before you tune out and think it’s a big snoozefest, stay with me a little longer. It’s good stuff!
We KNOW the marketing landscape is changing. It’s not a secret, it’s not proprietary to us, but it IS a big deal. And it’s happening fast. This Fact Pack gave an inside view into aspects linked to the future of marketing tactics, spending and all kinds of awesomesauce.
Here are a few to whet your whistle.
65% of b-to-b marketers planned to increase their marketing budgets as much as 10% this year
Almost a quarter (23.5%) expect to spend between 50% and 74% of their budgets on digital this year
The vast majority of b-to-b marketers (73.9%) are using content marketing as part of their go-to-market strategy
The web remains the preferred method for distributing content (93.9%)
Marketers are using a variety of outlets to distribute content, with most using social media and web articles (87% and 81% respectively)
This is just a small sampling but it totally made us geek out. Why? Because we know that’s it’s only a matter of time before we start to see the stats from marketing apps making appearances in these industry reports. How can we be so sure? Because they’re 100% awesome! Fine, we made that up but we believe it wholeheartedly.