Yesterday, I provided an easy chart to help determine the potential value a piece of interactive content might have, based on a set of questions you can ask yourself.
Today, we can look at another short list of questions to ask to determine if the interactive content will be worth the effort, based on the anticipated value. So, if you take a look at yesterday’s chart, and determine that there is good potential value, then take a look at how much time it may take to build and launch it. It’s the intersection of potential value and anticipated effort that tells you if you should definitely move forward, consider with caution, or move on to the next idea.
Let us know if this chart is useful as you plan out your interactive content!