While everyone is preparing their costumes, decorations and candy, ion has been preparing ghoulish delights for you in the form of interactive content marketing. There’s nothing to be scared of—only the latest and greatest of what’s going on in our industry.
So before you get all dressed up and get out the cobwebs for Halloween weekend, check out what you may have missed this week over on ion’s Medium publication. No tricks, just treats here!
Creating engaging content is a top challenge for every marketer. And when creating that content, you always need to find a balance between disposable and evergreen content. So how does that work when creating interactive content? In this week’s Ask Audrey, ion’s Director of Customer Success breaks down how both disposable and evergreen content fit in the interactive content marketing mix. Check it out!
Going into Q4, we’re all wondering how we’re going to kill it with our content marketing the rest of the year and how to prepare for the beginning of 2017. Every month, ion gives you the latest in interactive content marketing trends. Curious about what we’ve been seeing? Check out the October interactive content marketing trends now!
Account-based marketing has definitely become a thing this year! Over 90 percent of B2B marketers agree that it’s important. But when you are planning on implementing account-based marketing, there are some downsides to pay attention to that it seems no one is talking about. ion cofounder, Anna Talerico is here to relieve the ABM headache and give you solutions to its biggest problems.
Business2Community published a great article telling you what exactly interactive content marketing is and why it's definitely something you need to try to create engagement and interaction with your online audience. And even better, they feature some of the live examples we're most proud of here at ion. Take a peek!