This week we started posting some of our content over on Medium.com, in our new ion interactive publication. Medium, an online publishing platform, is “a place to read, write, and interact with the stories that matter most to you.” So we wanted to give more of what matters most to our audience—and beyond.
At the end of every week, we’ll be providing this weekly round up—a digest of what we published on Medium, what was published out on the web on other sites, and what we posted right here on our very own blog.
Here’s what was new this week...
60% of B2B marketers say their biggest challenge is creating engaging content. However, in order to combat this challenge, the first thing you must achieve is understanding your target audience. What constitutes content as engaging is truly in the eye of the beholder and what may be relevant to one type of audience, may not be at all relevant to another. In order to measure content engagement, your audience must consume it, share it, and perform some sort of action. So how do you know your content is truly engaging? Check out the article here.
Content Marketing Institute just released their latest research study on interactive content and we’re stoked about the results, to say the least! We were thrilled to see that everything we have known near and dear to our hearts over the past few years is really beginning to sink in with marketers from every industry and space. Check out some of the stats for yourself here.
We were lucky enough to have some pretty awesome interns join our marketing team at the beginning of summer for an opportunity to see how we run things in the interactive content marketing world. While we breathe interactive content on the daily, it’s always welcomed to have a fresh perspective on the team. So check out what one of our interns learned during her time working in the Marketing Department of a content company.
Just a few weeks ago, our very own ion CTO and co-founder Scott Brinker along with Terminus CMO and co-founder Sangram Vajre met to talk about how account based marketing (ABM) is affecting the ever-changing marketing world. They discussed how ABM is revolutionizing the marketing sphere and ways to practice ABM successfully. Check out the video recording here.
And remember, be sure to check out the ion interactive Medium publication daily and follow! Plus, check back here every Friday for a recap of what’s been going on in the interactive content marketing world.