It’s Friday, Friday, Gotta get down on Friday.
Ok ok, before I torture you anymore with those lyrics from one of the most hated songs of all time, let’s seriously celebrate the fact that we, as marketers, made it through to another Friday with some of our favorite articles from this week with contributions to ion’s Medium publication, the ioninteractive.com blog, and third party blogs.
If you didn’t get a chance to take a break this week and read some interactive content marketing news, here’s what you missed…
In CMI’s 2016 B2B Content Marketing Benchmarks, it states that over 70% of marketers say they will produce more content in the coming year. But in that same report, 60% of marketers say that producing content that is engaging is one of their top challenges. To help solve this problem, ion’s EVP, Anna Talerico, gives a little insight into what you can transform your already existing content into in order to create more engaging, interactive experiences for your audience.
This week on Ask Audrey, ion’s Director of Customer Success walks us through the intersection of interactive content and lead generation and how interactive content experiences can help you reach your lead generation goals. Watch the video now!
Speaking of results, interactive content solves a bevy of challenges, ranging from low audience engagement to poor lead quality. Here are three quick tips to help you leverage the interactive content you create to improve those marketing results.
Michael Brenner is at it again! We are always so thankful to have Michael contribute to our blog to give our audience another look into what is going on in the content marketing world. This time, Michael is covering the challenges, considerations and approaches you can take to solve the marketing ROI challenge many marketers are facing right now. Check it out!
We love seeing our own ionians contributing to outside blogs are well. Just this week, ion’s EVP Anna Talerico was featured on Oracle’s blog with five easy fixes to get your content some more love. Hop on over to Oracle’s blog now to get her tips and tricks to make sure your content doesn’t fall flat.
Want to always be up to date on the latest and greatest in interactive content marketing? Follow our Medium account here.